循Nike「喬丹模式」 UA與柯瑞成立「Curr - NBA

By Ivy
at 2020-12-01T13:28
at 2020-12-01T13:28
Table of Contents
循Nike「喬丹模式」 UA與柯瑞成立「Curry Brand」
記者潘泓鈺/綜合報導
Nike靠著「籃球之神」喬丹(Michael Jordan)奠定現今在體壇的地位,並以喬丹之名推
出副牌「Jordan Brand」。而Under Armour 也將循著這模式,與旗下最知名球星柯瑞(
Stephen Curry)合作,1日宣布將推出副牌「Curry Brand」。
根據《CNBC》報導,「Curry Brand」將在台灣時間12月2日正式成立,並在美國時間12月
12日推出第一雙品牌籃球鞋款。
柯瑞是在2013年從Nike陣營轉到Under Armour,之後柯瑞靠著驚人的三分球改變NBA生態
,2015、2016年蟬聯年度MVP,並幫助勇士打下2015、2017、2018三座冠軍,Under
Armour人氣與銷量也水漲船高,說柯瑞是讓Under Armour在籃壇取得一席之地的球星也不
為過。
報導顯示,柯瑞也將出資投入這個以他為名的新品牌,未來也希望跟Nike在80年代成立的
Jordan Brand一樣,日後該品牌還能簽約其他旗下球星。「這會是一個長遠的計劃,希望
能將這火炬一直傳遞下去給擁有類似想法的運動員,在整個體育圈中設立良好的典範,並
建立與發揮影響力。」
ETtoday新聞雲 https://sports.ettoday.net/news/1866404#ixzz6fLbSIpP5
--
記者潘泓鈺/綜合報導
Nike靠著「籃球之神」喬丹(Michael Jordan)奠定現今在體壇的地位,並以喬丹之名推
出副牌「Jordan Brand」。而Under Armour 也將循著這模式,與旗下最知名球星柯瑞(
Stephen Curry)合作,1日宣布將推出副牌「Curry Brand」。
根據《CNBC》報導,「Curry Brand」將在台灣時間12月2日正式成立,並在美國時間12月
12日推出第一雙品牌籃球鞋款。
柯瑞是在2013年從Nike陣營轉到Under Armour,之後柯瑞靠著驚人的三分球改變NBA生態
,2015、2016年蟬聯年度MVP,並幫助勇士打下2015、2017、2018三座冠軍,Under
Armour人氣與銷量也水漲船高,說柯瑞是讓Under Armour在籃壇取得一席之地的球星也不
為過。
報導顯示,柯瑞也將出資投入這個以他為名的新品牌,未來也希望跟Nike在80年代成立的
Jordan Brand一樣,日後該品牌還能簽約其他旗下球星。「這會是一個長遠的計劃,希望
能將這火炬一直傳遞下去給擁有類似想法的運動員,在整個體育圈中設立良好的典範,並
建立與發揮影響力。」
ETtoday新聞雲 https://sports.ettoday.net/news/1866404#ixzz6fLbSIpP5
--
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